ProfileCity (previously Nirvana Labs)
My Role
After successfully reducing the bounce rate, we shifted our focus to addressing accessibility issues, specifically around
contrast and visual hierarchy, to improve user experience.
Questions I had before we started the process of rebranding existing the website
Team
UX Designer
Heuristic evaluation
Stakeholder Interviews
Usability testing
Product Manager
Product Owner
UX Designers
Business Analyst
This is a volunteer project I am working on with The Nirvana Labs
ProfileCity is a recruitment platform designed to make hiring easier for recruiters.
It helps them create professional career pages, manage job listings, and streamline the hiring process using AI technology.
Recruiters can customize workflows, collaborate with their team, and use AI agents to automatically source and shortlist candidates from various platforms.
TARGET AUDIENCE
Recruiters & Employers
Tech-Savvy Professionals
What we can do?
Focus on creating an intuitive and engaging user experience that stands out from competitors. Prioritize seamless navigation and user-friendly design to attract and retain users.
Helping recruiters find the right talent with AI-driven sourcing, smart workflows, and effortless collaboration.
At ProfileCity, we're building Vidur – the first-ever open-source recruiting software designed to transform the way companies hire.
Q: What issues is the current website experiencing?
High Bounce Rate
Key Takeaways
"ProfileCity" clearly indicates that the website is about profiles, suggesting a focus on candidate profiles. This immediacy helps recruiters understand the site's purpose at a glance.
What we changed
Before
What we changed
Visual Hierarchy : Consistent use of font weights, sizes, and styles helps establish a clear visual hierarchy, guiding users through the content and emphasizing key information.
Result
Phase 2
Unique Features: Introduce innovative functionalities that aren’t available on platforms like LinkedIn, Glassdoor etc
Personalized Portfolios: Allow candidates to create customized portfolio websites that showcase their skills and experiences.
Profile Linking: Enable users to link their GitHub, Dribbble, Medium, and other profiles to their ProfileCity account, creating a comprehensive and visually appealing portfolio in one place.
Key Takeaways
RESEARCH PHASE
To understand what are the issues current users of various job boards like LinkedIN, Indeed, Glassdoor are facing,
I developed a research plan for 6 users that met the demographics of existing job boards audience.
I asked the users a series of questions to their pain points.
Alex Parker
Recruiter
“Job boards just aren’t giving me the candidates I’m looking for.”
Liam Carter
Job seeker
"Job matchers just don’t get what makes me unique."
Ryan Mitchell
Recruiter
“Current tools don’t let me filter candidates the way I want.”
Davis Sophie
Job seeker
“Getting my profile to really stand out is a challenge.”
Harris Emit
Job seeker
“Juggling my skills across different sites is a hassle.”
Jenna Thompson
Recruiter
“It’s hard to tell if a candidate’s portfolio is legit.”
DEFINE THE PROBLEM
Met with the Founder of the company and defined their pain points and needs. Their main concern was despite numerous job boards and networking platforms, job seekers struggle to showcase their skills effectively, leading to missed opportunities, while recruiters face difficulty finding candidates with the right skills and cultural fit. Inefficient matching, poor portfolio integration, and limited search capabilities result in a frustrating experience for both sides.
How can we create a user-friendly platform that enhances the visibility of professionals, accurately matches them with relevant job opportunities, and provides recruiters with efficient tools to find and verify candidates who truly fit their needs?
THE CHALLENGE
EMPATHY MAP
Using the insights from the research I began sketching my low fidelity design with regular check-in with the founder and director to implement their feedback before we start our high fidelity designs
IDEATE SOLUTIONS
DESIGN PROCESS
DESIGN SYSTEM
To maintain consistency and scalability throughout the design process, I developed a design system. This included a comprehensive set of reusable components, typography, color schemes, and interaction patterns that aligned with the platform’s modern, user-friendly aesthetic. The design system served as the foundation for all design decisions, ensuring a cohesive experience across the platform and simplifying collaboration with developers.
Say
Think
Do
Feel
"I want to find a job that aligns with my interests and skills."
"I’m not sure how to showcase my work from different platforms."
"Is this platform trustworthy with my data?"
"Will this platform help me stand out to recruiters?"
"How can I make my profile as comprehensive as possible?"
"What if my portfolio links aren’t properly verified?"
Sign up on The Nirvana Labs.
Upload resume and link portfolios (GitHub, Dribbble, etc.).
Explore the platform to see how well his profile is indexed and presented
He feels confident knowing that the system presents profile with all the necessary details neatly compiled in one place.
Confident when the system verifies her handles and indexes her profile accurately.
Relieved knowing that her portfolio is easily discoverable by potential employers.
The unique and abstract nature of
"The Nirvana Labs" could make it harder for recruiters to find the site through search engines, as it lacks keywords directly related to recruitment and candidate profiles.
The average session duration increased by 45%, indicating that visitors were able to follow the intended user flow without feeling lost, resulting in a smoother overall experience.
Added Hover highlighting :This feature enhances user experience by providing visual feedback, indicating that the element is interactive or can be clicked on
Case Study still in progress...
CONTEXT
By changing the website name to something more relevant we observed a
30% reduction in bounce rate.
Result
Met with the Founder of ProfileCity to see what they had in mind